A rookie producer joins the Korean Broadcasting System to be near his secret crush and enters the madcap world of network TV, where ratings rule.

In a bid to reacquire her childhood home, a free-spirited woman agrees to a sham-marriage with a selfish actor. Their daily lives are complicated by overlapping love triangles and comic misadventures.

Love, tradition, and politics collide when a spirited young art student is betrothed to the crown prince of South Korea.