A rookie producer joins the Korean Broadcasting System to be near his secret crush and enters the madcap world of network TV, where ratings rule.

Can you confidently love a person who you like but others don't? Muster up the courage and a love that seems like the worst to others can become the best for you. The most-liked guy in the country, who is loved by everyone, and the most-disliked woman in the country, who is criticized by everyone, squeeze out that courage as their feelings for each other grow.